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Issue surveys, ask for feedback after any survey call, find ways to let customers contribute to and improve your operations. It's one of the more effective avenues for letting customers know you value them for more than their money Reset However, if you’re a local business that would hugely benefit from a local listing in the Google Local Pack then it’s something worth spending time on it. You also have the option of either automating the work with the tools discussed earlier, or outsourcing it entirely, if you have the budget. Local SEO helps build authority in your local area, improves your website’s authority, sends trust signals and can also improve rankings